About Us

Creating global opportunities

We represent world-class personalities and brands in the field of health, wellness, conscious living and those with an entrepreneurial spirit.

But it’s more than ‘represent’. Armed with a prized black book of media contacts and years of PR know-how, we consistently create high profile media opportunities across Australia, New Zealand and the USA. It’s our mission and purpose to shine a global spotlight on those who we believe have the potential to become real game-changers.

We achieve outstanding exposure for our clients and we only work with clients who share our values — integrity and a deep commitment to make things happen. Our reputation for excellence is built on those values.

Those who know us love our no-nonsense approach and ability to deliver on what we promise.

And deliver we do.

Who Is Justine McKell?

The McKell Media Team is proudly led by Justine McKell, a fiercely passionate advocate for health, wellness and conscious living.

With a background in radio and television, Justine has an extensive understanding of the demands and needs of media. She is the master of story-telling and creating waves across TV, radio and print. Her early years spent on ‘the other side of the fence’ are evident daily in her successes and the visibility she creates for clients.

Someone who can only be described as a dynamo, Justine is well-respected by those who know her. Never satisfied with average, Justine’s focus and dedication to facilitate positive change is an inspiration to many and will continue to be a driving force behind JM Media.

We’d love to hear about your media needs. Contact us to find out how we can help.

Her constant work and personal touch has created a very strong campaign in many mainstream and niche avenues.- Dwayne Martens, Amazonia

Hannah Heather

Account Director

Having dreamed of being a writer from a young age, PR was a natural choice. With experience within global and boutique PR agencies, Hannah has had the pleasure of representing major international and Australian brands, including Samsung Electronics, Vodafone, Weight Watchers and Fantastic Furniture.

The experience garnered from working alongside these world-class clients to deliver their stories in unique and innovative ways has further cemented her passion for all things PR and strengthened her ability to tell a good story, integral for the fast-paced environment of the media.

Caitlin Scullin

Account Manager

Since completing her Honours degree in media, majoring in screen production, communication and PR, Caitlin has spent the last 5 years immersed in the world of creative story telling. From working in London for one of the U.K͛s biggest broadcasting TV channels to boutique PR agencies, Caitlin has a wealth of experience representing a diverse range of brands and recognised profiles in both the B2B and B2C arenas, from government, medical and environmental to hospitality, entertainment, travel, publishing, fitness , and health. Previous clients Caitlin has enjoyed working on include, Beverly Hills Conference & Visitors Bureau, Flickerfest, Ray-Ban, Algae-tech, O Bar and Ding, Food Society and New Holland Publishers.

Interests: Sustainability, meditation, documentaries and the great out doorsSpirit animal: Orangutan

Monique Heddle

PR Assistant

After completing her bachelor degree in Public Relations, majoring in event management at the end of 2015, Monique worked for the Canberra Racing Club in their marketing and events team.

This is her first role in PR after moving to Sydney and joining the McKell Media team in September 2016.

Erica Diverio

Media Director- US

Erica provides strategic media relations to help clients expand their public reach, grow their brand, and gain visibility and recognition worldwide.

Promoting strategic media relations and creative direction, her commitment to further client reach has been delivered through public relations, advertising, digital management, and social media marketing. She blends PR promotion and campaign visibility through content creation including, ghostwritten materials on behalf of executive management, press releases, media alerts, marketing collateral, print and online content, website development, social media content tactics, and developing enduring relationships with the media.

Her work includes the following verticals: B2B, B2C, Non-profits, Travel & Tourism, Tech, Entrepreneurs & Business leaders, Retail, Book Launches & Author Publicity, Health & Lifestyle, Startups, Venture Capital, Financial, Entertainment, Marketing, Sales, Property Management & Development, On-Demand & Rich Media, and Beauty & Fashion.